Daily Archives: November 23, 2011

1 post

The Fate of Music in the Age of No Effort

The following article is so close to my own views, I had to reprint it In its entirety.
The original comes from

http://www.fingertipsmusic.com/?p=4198

The Fate of Music in the Age of No Effort
Thursday June 2, 2011

I was talking to a music industry acquaintance on the phone not long ago and he was matter-of-factly moving on, leaving music behind for the world of social media marketing. Music has had its day, said Kevin (not his real name); now it’s over. “No one cares the way they used to,” he said, sounding more pissed off than sorry. “Music isn’t special to people any more.”

This is certainly one conclusion to draw 10-plus years into the download era. And withdrawal is one logical enough reaction, especially from a music industry veteran. Forget all this crap (and boy is there a lot of crap). Find something else to sink your teeth into, find another way to make a living, because there’s no living here, that seems clear.

Kevin is neither a romantic nor a nostalgist. For him it’s reality: music is no longer special to people, deal with it, move on.

But here’s the thing. If the world around us doesn’t think music is special, guess what? The world is wrong. Music is an ancient, mysterious, compelling means of expression. If we’ve arrived at a point in our cultural life cycle at which music is “not special,” this says much more about us than it does about music. Music didn’t become “not special”; we, collectively, have become unable or unwilling to appreciate its specialness.

Which is a development worthy of investigation, actually. How did this come to be?
Continue reading